We at Eldorado are driven by being the best at low cost. In fact, we were Sweden's first low-price brand, and ever since 1969 we have bought large volumes and by doing in this way also got a good product. Although we always put the price first, we also take responsibility. In order for us to be a safe choice for you, we have some principles that we always follow, no matter what. We are both a safe choice for you, and for your wallet. Here are our principles. We challenge the price We are not content with a completely okay price, we are constantly challenging to have the lowest price. We do this, for example, by purchasing large volumes and streamlining production. We do not embellish Our packaging should always show the content and fulfill its function. Nothing more, nothing less. Our products are good as they are, often in generous packaging.